Stabilise before adding weight
I triaged and cleared the entire open production backlog in two weeks, restoring a dependable foundation before the team added major capabilities.
Case 02 / Marketplace · Engineering leadership
Kuve
Stabilise first. Then ship the roadmap at speed.
Selected case / 02Marketplace · Engineering leadership
11 peopleCross-functional team led
2 weeksProduction backlog cleared
3 weeksStorefront rebuild
2 launchesDelivery + KYC shipped
01 / Context
Kuve connects shoppers with products, service providers, and independent stores. I owned frontend technical direction across a cross-functional team of 11 while staying hands-on with the hardest product work.
02 / The challenge
The constraints shaped the system.
01
Inherit a live product carrying a substantial issue backlog across shopper and admin experiences.
02
Align frontend, backend, AI, DevOps, and QA while remaining hands-on in delivery.
03
Ship standalone storefronts, logistics, and identity verification on weeks-not-months timelines.
03 / Decisions
How I approached it.
Lead cross-functionally, stay hands-on
I set architecture and review standards for three frontend engineers, coordinated delivery across four other disciplines, and personally owned the most difficult features.
Rebuild storefronts in three weeks
Registered shoppers could launch branded mini-stores, manage products, and move through a coherent shopper-to-seller flow on the rebuilt platform.
Integrate compliance and logistics
I delivered shopper KYC and Fez Delivery in two weeks each, using typed service layers and strict validation at the product boundaries.
04 / Delivery
What I built and led.
01Frontend architecture and code-review standards
02Production stabilisation across shopper and admin
03Branded standalone storefronts
04Shopper KYC verification
05Automated delivery and fulfilment
06Categories, provider discovery, cart, and requests
07Typed service layers and shared components
Core stack
ReactNext.jsTypeScriptTailwind CSSMonnifyFez DeliveryShared UI system
05 / Outcome
Restored production stability within the first two weeks, then led delivery of standalone storefronts, shopper KYC, and logistics integration. Shared frontend architecture and review standards improved consistency across the team.
What this project shows
Technical leadership paired with hands-on delivery: steadying a live platform under pressure, coordinating an 11-person team, and shipping compliance-sensitive growth work fast.